NPR had a great story recently about the internet phenomenon of mock trailers. It’s not enough for some folks to watch trailers online — they’ve started recutting them to show just how easy it is to manipulate footage.
See the story here for links to “Brokeback to the Future,” a thriller version of “Sleepless in Seattle,” and (my personal favorite) a feel-good family film called “Shining.”
On a related note, movie studios are starting to take advantage of fan interest by staging contests like Slug It Out. Entrants are asked to take footage from the upcoming film Slither and cut their own 30 second commercial. The film gets a new bit of advertising, plus the contest builds internet buzz of its own. Ingenious.
I do recall a similar contest from a few years ago, one to design a poster for the first Resident Evil. The studio solicited for entries, announced a winner, and then didn’t use the poster for anything. It will be interesting to see if the winning Slither commercial actually gets to air.
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See QT8 courtesy of Fathom Events
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This was very interesting, slug it out seems different